Hibi 10 minutes aroma is an award-winning Japanese incense, distributed exclusively by Higher Ground Home and Garden in Canada. Hibi is an incense stick that lights like a match- it is an innovative fusion of the traditional art of incense in Awaji Island, and matchstick crafting in Harima in Japan. Hibi means "day to day" as the incense is meant to be something simple enough for you to use everyday. Enjoy hibi with your cup of tea or coffee. It's simply relaxing, refreshing, and uplifting.